October 1, 2020
BT and Poet Laureate, Simon Armitage unveil “Something Clicked” a reflection of life in 2020 to mark National Poetry Day
Read the full poem text here.
– In a special collaboration, BT partners with Poet Laureate, Simon Armitage to create “Something Clicked”, a poem reflecting on life in the UK in 2020
– BT to replace TV, radio and national press adverts with extracts of the poem on 1st October in celebration of National Poetry Day
– The poem has been brought to life with stunning visuals which can be seen here
1st October 2020 – To mark National Poetry Day, BT today unveils ‘’Something Clicked” – a poem written by Poet Laureate, Simon Armitage. In a special collaboration, the one-off commission highlights the increased reliance on broadband in helping us stay connected in recent months. From keeping in touch with family and friends, to home schooling and taking up new hobbies, connectivity and broadband have never been so fundamental to so many parts of life.
“Something Clicked”, reflects on these changes and highlights the re-evaluation of some of life’s priorities, including the new norm of walking to another room to work instead of battling the stressful commute. The poem brings to life how our homes have become the center of learning and exploration, allowing us to see the world, and beyond, from our kitchens, lounges and basements. It reflects on the whys of digital life and explores the possibility that connectivity can bring, allowing us to unlock our potential.
The activity supports BT’s multi-million-pound “Why?” advertising campaign which launched last month, challenging the UK to think a little harder about their choice of broadband provider given the integral role it plays in our lives. The campaign builds on its Beyond Limits commitment to go above and beyond to help UK families, communities and companies reach their full potential.
BT will be replacing radio, press and TV adverts with extracts from the poem for National Poetry Day today.
Pete Jeavons, Director of Marketing Communications, BT said: “This has been a wonderful project to be a part of. It’s not very often you get to work with the Poet Laureate and crafting a written work of art provides a wonderful juxtaposition to the digital world we live in. We can’t wait to see how people respond to it.”